My advice? Write a business plan. Just google
it, there are countless sites that will guide you on how to write one. Does it
mean you’ll stick to your plan once (no, IF) you mulai jualan? Not at all. But
it’s a way to think things through coherently.
Honestly speaking, I’d be a rich man if I
got seribu perak for every person who asked me for advice on starting a
business. And after hours of capek ngomong, in the end akhirnya ngga jadi apa2
(yes, those of you who say “jadi gini, dri… gue tuh mau bikin fesyen
label”.. I’m looking at you). So now I always say “send me your
business plan, let me read it, and then we’ll talk.”
Oh, and stop using the word
Hmm. Terus terang, saya agak susah sih
menjawab ini… tapi cenderung setuju. My dad once said that once you decide to
do something, you should “burn the bridge” so that you have no option
but to go forward. In a way, I understand what he meant… karena these days,
kayaknya basi banget ya tiap kali denger ada yang mulai usaha (okay, okay..
“START UP”), and begitu kena kesulitan atau halangan sedikit aja
kemudian langsung berdalih “mau sekolah lagi” or “sibuk ngurus
Let me guess.. makanan itu
“sehat” by your own definition, kan? Does your market know it’s
healthy? And even if they do, does it mean they will spend money on it on a
sustainable basis? Sorry, in the end the market yang menentukan sih. Maybe if
you just sell food that people *want* (sehat or not irrelevant), maybe you
wouldn’t lose as much sleep. 🙂
Dan tanpa meremehkan masalah2 yang kamu
hadapi (dilarang jualan di kelas, untung tipis), you have to be aware that
business is NEVER smooth dan lancar. You have to accept the fact that problems
WILL arise on a daily basis. Itu mah comes with the territory of doing
Here’s an example: do you know how guided missiles
hit their targets? It’s by constant readjustment during flight. When it
launches, it only has a *general* idea where it is going. It evaluates its
course every few miles, readjusts flight plan, and maneouvers around whatever
obstacles (radars, mountains) it encounters until it hits its target. That’s
what running a business is like. Sure, you set out with a plan.. but once it’s
running, it’s all daily adjustments and dodging countermeasures.
So if you lose sleep over every single bump you encounter, then maybe this isn’t right for you. But if you can make that mental adjustment, then keep going. I wish you the best of luck.
I’m going to guess that the people you
would like to change are not your subordinates, or perhaps don’t even report to
you. Well, the best thing you can do is propose the changes to someone higher
up in the organization and hope for the best that they’ll see your perspective
and carry it through.
Just bear in mind that -despite your best
intentions- you probably don’t have a full view of the big picture. An
organization is like an elephant, and most of the times the employees are blind
people holding on to one part of the elephant. For one guy an entire elephant
is a tusk, while the other guy swears it’s just one flappy big ear. It takes a
someone with experience and perspective (and has seen the entire elephant) to
know what changes are worth trying. If your proposal is refused, just keep that
First question: yup
Second question: yup
“Khawatir tidak tercapai?”
Memang. Kemungkinan besar ya memang *tidak* akan tercapai. If only running a
business was so easy that semua target tercapai, ya semua orang akan bisnis
dong. But it doesn’t mean you shouldn’t do it. If you assume there are any
guarantees in running your own business.. then you shouldn’t do it. The fact
is, you will miss your target countless times before you even get near it. You
just have to keep trying. That’s a given.
(“Tapi kamu kan privileged…”)
Menurut saya sih ngga salah ya. Lagian kamu
sudah coba setahun, dan sudah jelas2 tidak cocok. Trust me, time and time again
I’ve seen how a degree ngga nambah APAPUN to a person’s outlook and personal
qualities. And that’s after 3 years of dad’s money and 1 year of “iya lagi
bikin skripsi tapi maleess…” (that’s when they use the “ngejar2
You think SOME of your friends kuliah
karena they have a burning desire to learn? Because they LOVE hukum or hubungan
internasional? Nope. It’s like marriage. “I’m doing this WITHOUT QUESTION
because it’s what everyone else does, and it is what is expected of me. Lagian,
nanti apa kata saudara dan tetangga kalau ngga…”
Tapi ya gimanapun juga sebaiknya kamu punya
direction. Know what you want to achieve in life, know what you want to do. If
it doesn’t require a degree (some professions do, mind you), then just work.
With enough focus and dedication, I guarantee that by the end of 4 years you’ll
be way beyond those yang baru beres kuliah.
Just remember this… all those people who
doubt you? Who think you’ll be nothing of substance karena ngga kuliah ekonomi
or akuntansi (who probably don’t give a damn about jurusannya sendiri anyways)?
Who think you are too dumb to earn a degree?
Prove them wrong.
Sure, here’s a tip:
Don’t start a business with friends.
Ya kenapa harus? I bet that if you sit down
and really think about it, there is NO reason why you need your friends in
starting the business. Do they offer specific skill sets that you do not have
yourself? Or simply karena ‘ih kayaknya lucuk juga ya kita bikin bisnis
“Ya karena modalnya kan harus
Think again. Can you start with a lower
investment that does not require ngajak2? Can you borrow money so that you can
be the sole owner?
“Ya aku kan ngga ngerti pembukuan..
temen aku yang ngerti…”
Then pay someone who does. Or learn it on
your own. There is always a way that does not require sharing ownership with
I’m not saying that starting a business
with friends is a bad idea. All I’m saying is, the reasons should go beyond ‘ih
kayanya lucuk juga ya kita bikin bisnis bareng’.
If you think being self-employed means
you’ll have more time with your kids, you’re mistaken. Especially when you
first start out. As an employee, you leave work at work. It’s someone else’s
problem. But as an entrepreneur, you may BE at home, but work will always be on
your mind 24/7.
Then again, it really depends on what type
of business you are considering, which can range from jualan online to opening
a restaurant. These are obviously very different, when it comes to how much
time you’ll spend away from home.
Maaf ya, jawabnya pakai bahasa inggris.
My siblings and I didn’t continue our
father’s business. Why? Because it didn’t interest us. And my father
specifically said that we should follow our own paths and pave our own ways.
His business was his, and it was what interested him alone. I’m sure he
would’ve been pleased if one of us took it over, but he would have never made
us do it. He even said that he would gladly give it to his employees, if it is
what they wanted.
And now, 15 years after his death and with
a business of my own, I feel the same way. If my kid takes interest in it,
sure. But no, I would never make her feel obligated. Apa sih artinya meneruskan
sebuah bisnis, kalau itu berarti yang menjalankan harus dengan setengah hati,
for the rest of her life? Memaksa anak meneruskan bisnis is no different from
urusan “meneruskan keturunan” and “hidup kekal”… it’s
nothing but hollow narcissistic vanity. There, I said it.
Dad always told us that we don’t owe mom
and dad anything; we owe to pay it forward to our children. So like my father
before me, I owe it to my daughter to let her find her own path and pave her
own way in life.
Di umur 22 saya terima jahitan baju. No, bukan “desainer”, bukan “start-up”, bukan “stylist”, bukan “creativepreneur”… tapi beneran terima jahitan baju. And no, I’m not the kind of person who does that “Kultwit Kisah Hidup Supaya Kamu2 Orang Ambil Hikmah” thing.
So please don’t ask.